Durex Helps People Find Their Match

Those who came to the annual music festival Big Day Out in New Zealand this year were greatly surprised. Each music admirer who came to the festival got a pink (girls) or a blue (boys) badge with a number on it. But what for?

Each of the viewers had to find a person of the opposite sex with the same number on the badge. Those who manage to do that won 5 thousand dollars!

This unusual action was organized by Durex, the world's largest manufacturer of condoms. Big Day Out is attended by about 40 thousand young people – the main condom buyers. Durex justly decided that such a festival is a good event where they can advertise their product and increase sales dramatically.

Since the condom is a product that is usually used by two people of the opposite sex, the more people meet each other the more chances they will buy and will use it. That is why Durex decided to give young people a chance to get acquainted with one another and spent 7 thousand New Zealand dollars on this action.

The result: sales increased by 35 percent in comparison of the same period in the last year. Durex plans to organize an action like this the next year.